Stanley Wagner had been brought up in the wholesale fruit business, his father having a very substantial company in Spitalfields Market. Cascelloid stated that Hack reviewed and evaluated the entire inventory of lemons at Fortnum and MasonвЂ™s, Selfridges, Harrods and Covent Garden, the latter of which involved examining three cases of lemons that contained around 300 lemons in each case.

Hack had performed significant searches at several markets to find an optimal model.

Hack presented Cascelloid with a fresh lemon he acquired at Covent Garden, upon which to base the plastic container.

The product was then designed and produced by Cascelloid Ltd. History Hax, Realemon and ReaLem brands Д®dward Hack developed the original idea and model of lemon juice being contained inside lemon-shaped and coloured packaging in the 1950s. Some sources have stated that similar plastic lemon packaging existed in Italy at the time of the end of World War II, prior to the time of the packaging design in the United Kingdom. This led to the realistic-looking container that significantly resembles a lemon. In its development, Pugh carved a core made of wood, covered it with fresh lemon peel to give it a realistic texture, and then cast a plaster mould. The plastic container was the brainchild of Edward Hack, and the container's design was undertaken by Bill Pugh, the chief plastics designer at Cascelloid. The plastic containers served to replace glass bottles used to package lemon juice. The Jif plastic containers were originally made from polythene, and were one of the original and first blow moulded containers used for food applications. Contemporary Jif containers have the phrase 'Jif real lemon juice' embossed on the side of the squeeze pack. Jif containers were embossed with the brand name 'Jif' in 1956, the same year the company came into existence. The plastic container is a squeeze pack container, whereupon squeezing the container releases juice from its nozzle. The size of a Jif lemon juice container, compared to orangesДЄside from its plastic, lemon-shaped containers containing 55 ml of juice, usually known as 'jiffy lemons' or 'jif lemons', Jif lemon juice is also sold in bottles. Jif is sometimes used on pancakes, and was marketed from 1985 to be used on pancakes for Shrove Tuesday, with the slogan 'Don't forget the pancakes on Jif Lemon Day'. The case was settled in 1990 for Reckitt & Coleman. Reckitt & Coleman sued Borden for passing off. The 'Jif Lemon case' occurred in the 1980s, when the US company Borden introduced lemon juice packaged in a similar container to the UK. Jif brand lemon juice was established in 1956. Development of the plastic container began in the 1950s it was one of the original blow moulded containers used for food applications. Jif is packaged in lemon-shaped squeezable containers and in bottles.

The product has a shelf life of six months. Two tablespoons is around the equivalent of the juice of one lemon. Jif is used as a flavourant and ingredient in dishes, and as a condiment. It is sold in the United Kingdom and Ireland by Unilever. After reconstitution, it is packaged and marketed. Jif is a brand of natural strength lemon juice prepared using lemon juice concentrate and water, whereby the concentrate is reconstituted using water.

Lemon juice